Scarcity and Abundance.

Scarcity and abundance

There is a governing statement in economics that states ‘every abundance creates scarcity’. In short, when the market is oversupplied, this in turn creates a demand somewhere else.

Think about it, the busier we get (abundance) the more valuable down time becomes (scarcity). The more information we receive (abundance) we seek clear, concise messages (scarcity).

The opposite also applies in this rule. For every scarcity, there surely is an abundance. Just this weekend, we found ourselves spending a few days in Arnhem Land, an incredibly ancient, spiritual track of land in the Top End of Australia. One of our stays was at an incredibly beautiful and remote eco resort Banu Banu Lodge on Bremer Island off the NE coast of Nhulunbuy. 

Scarcity abounds at Banu Banu. Resources are hard to find, and even harder to get. Water, power and basic supply are things most of us take for granted, but at Banu Banu are just part of daily scarcity. 

The abundance that has presented itself however is what truly makes it an incredible experience. Innovation, inventiveness, gratitude and customer service...so many areas have been overly compensated to make up for ‘not having’.

So next time you complain about not having the budget, resources, skills or planning to get something done, think about where this scarcity also gives you a great strength or a competitive advantage.

Abundance is always there in times of scarcity, you just have to choose to look for it.

Abundantly yours, 

Darren & Alison