Mum was right...again.

Mum was right...again.

Remember back to the days when the most powerful reinforcer that drove your life was a few carefully chosen words of wisdom from Mum?

You’re special. You’re unique. You’re the best little girl/boy in the whole world.

Those few words made you feel great didn’t they?

Well it seems that Mum’s words of wisdom were exactly that. Words of a futurist, prophet and professor all rolled into one. In today’s world of unlimited choice, the counter trend in all levels of business and society is to specialise, niche or stand out from the crowd.

It’s where outstanding and extraordinary success lies.

Yet we can tend to reject outstanding and extraordinary in favour of conformity. We tend to try and walk, talk, think and act the same. Because it’s safer; it is also mediocre.

This isn’t exclusive to individuals, it also applies to teams. If you’re in a big organisation, the successful teams aren’t the same-same teams, they are unique and are celebrated for it. Think about it, you’ve never heard someone say:

“The HR team at ABC organisation have a great reputation...they are exactly the same as everyone else.”

What we actually say is, “They are outstanding”,“They do things so different over there”.

The most influential writers and bloggers in the world such as Seth Godin, Chris Brogan, Gary Vaynerchuk and the legend Kevin Kelly (if you haven’t read What Technology Wants yet, you are missing out!) see what Mum saw all those years ago. Unique is actually a currency, and a very valuable one at present; specialists are needed now more than ever before.

How are you living up to what Mum told you? How are you being unique and special?

Have a special day (and tell Mum you love her),

Darren and Alison 

THE GIFT: Dream Stealers, Dream Killers, Dream Builder, Dream Givers

This week's gift is an E-book by Rowdy Mclean. Rowdy is a motivation expert with over 25 years experience and proven results.  His E-book discusses Dream Stealers - the people who subtly cause you to doubt yourself, Dream Killers - the people who influence you until you give up, Dream Builders - the people that support and encourage you and finally, the Dream Givers - the special people that inspire you to dream & enourage you to reach your full potential.