Wednesday, April 27, 2011

It's Worth the Chase!


Ever chased a goal only to have it move further away from you? 

It can sometimes feel like chasing a rainbow, can’t it? 

You have a vision of where you want to go, you have put it into words, shared that vision with others and developed a step-by-step strategic plan to get there.  You've even done some risk management to deal with hurdles that may come your way. 

But then something happens you hadn’t planned on, something moves, the end of the rainbow shifts and your plans are no longer relevant.  It is here that we have two choices; you can give up or give chase. 

In the modern world of business it is those who get up, get on and get chasing hard after opportunities in front of them that get ahead. 

Today, change is happening so rapidly that waiting to see if a new trend will stick before embracing it will leave you well behind the game.  Being an early adopter, seeing new horizons, taking on the chase is imperative to success.

In a recent blog post, Seth Godin talked about the new revolution that is
occurring whereby anyone, anywhere can add value and indeed it is those who step outside the box, who poke and prod and chase the opportunities who will be the leaders of this revolution. 

Rather than give up when the goal you are chasing turns into an unreachable rainbow, search for the opportunity to create new terrain, develop a new way of doing things, find a new way to attract customers, engage staff, excite your community, become a leader in your field. As Seth highlights, the pursuit does not always guarantee success but it’s worth the chase. 

Get ahead of the rainbow, chase hard after opportunities and new horizons. Your team desires it, your customers crave it and the longevity of your business depends on it!




Warm wishes,

Darren and Alison


THE GIFT:  What Matters Now

This weeks free gift is an ebook from Seth Godin on What Matters Now.  Check it out!

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